Enable Fallback Variables
We need to have have "fallback variables" as an option. It is currently available on competing platforms and it's absolutely essential.
For example, if someone uploads a list and it is missing the first name...
Let's say now its: "Hi %first-name%"
this would come out as "Hi" if there was no first name on the list.
However, we need to support fallbacks like: %first-name=Friend% so if there's no name, it comes out as "Hi Friend"