Create a better way to determine campaign engagement
I really like the campaign feature. When I am trying to see if I have improved engagement with a campaign though, it I don't think it is possible with the current UI.
For example, lets say that I change the copy in a campaigns only email. I want to see if that increases the click and open percentages. I can see that Unique Click number goes up, but it could just be because I sent more emails in the latest month. It is not expressed as a %.
It would be good to see if the percentage has gone up in addition to the number. Alternately, a trends graph for clicks, unsubs, and opens would be helpful.
Does this make sense? I just want a good way to see how campaign engagement changes as I make changes. Thanks!
[Deleted User] commented
Good idea! Would be a great feature.
Agreed. Would be great to view emails sent over a specific period, at the moment the figures just count emails since the campaign was started.
Mads Ohm Larsen commented
On the graphs of open and click, I would also like to have delivered.
Here is a screenshot of a graph from MailChimp's UI that shows click and open rates over time. Something like this would be very helpful.